If you are thinking about owning your own business and looking for creative ideas, consider learning how to start a spray tanning business. With some hard work and marketing skills, this can be a lucrative small business that can some day grow into a chain, if you so choose.
Exposure to the sun is becoming more of a concern every day, and many people have misgivings about using tanning beds as well. For these reasons, the spray tanning industry has really taken off in the past few years. For anyone who wants the benefits of an attractive tan without the risk, spray tanning is the perfect solution.
What You’ll Need to Start a Spray Tanning Business
Before starting a spray tanning business, you will need to apply for a business license and obtain insurance. In some states, you might also need to obtain a certification or other permit to run a spray tanning business. Your local licensing office will be able to tell you exactly what is needed in your area.
You have a choice of business models when learning how to start a spray tanning business. You can either offer a mobile service, bringing the tanning salon to your clients, or you can set up a storefront and have clients come to you. Of course if you have the resources you could offer both services too.
The core of your spray tanning business will be your spray tanning machine. These machines are not very expensive and are light weight enough to be portable. Cleaning and storing your machine is easy as well, so if you decide to go with a mobile spray tanning business, there is no reason you can’t work from home.
No special training is required to start a spray tanning business, but some beauty schools do offer courses that will help you to run and grow your business, so it is a good idea to at least look into these options.
How to Market a Spray Tanning Business
There is more to learning how to start a spray tanning business than the technical aspects. One of the most important jobs you will have is marketing your business. Bringing in clients is obviously important to your success, so learning how to market to your target audience is critical.
One effective method of reaching new clients is to partner with local hair and nail salons that don’t offer tanning services. Their clients are typically your target market as well, and you might both be able to benefit from a marketing partnership.
Also create a website for your business. Many people conduct online research before booking this kind of service, and you want people to find you and be impressed when they see your site online.
Beyond that, your best form of marketing is word of mouth. If you offer outstanding service and do a great job for your customers, they will pass your name on to family and friends, and you might just stay very busy having learned how to start a spray tanning business.