Smoothies are all the rage, and you can get in on the trend by learning how to start a smoothie business. Most smoothies are healthy and delicious, and they’ve become very popular as snacks, pick-me-ups, and even meals. Instead of reaching for a candy bar or soda, many people are going for the better choice of a smoothie.
You can capitalize on the growing health trend, help people eat healthier, and have a lot of fun doing it. If you pick a good location and make great products, you’ll see your business grow rapidly through word of mouth.
What You’ll Need to Succeed with a Smoothie Business
Before diving into learning how to start a smoothie business, take some time to research you competition. As smoothies become more popular, more and more smoothie shops are opening up. This doesn’t have to be a bad thing, as long as you are able to offer something unique and have a high visibility, high traffic location.
Researching other smoothie businesses will also give you an idea of what you can charge for your smoothies, which will be important when you are projecting numbers for your business. Don’t make the mistake of thinking you have to be the lowest priced shop in town to be successful. If people love what you’re selling, they will not expect to pay less than other shops. Keep your profit margin high by producing delicious smoothies and charging what they’re worth.
Because a smoothie business is a food business, you will need to look into what your area requires for licensing. In addition to a standard business license, you will need a permit to sell food, and you will be subject to inspections by the health department.
For a smoothie business, the way you decorate your shop and the overall feel of the business has almost as much to do with your success as the product itself. Smoothie shops tend to be very light and modern, with an airy but comfortable feel. Visit other smoothie businesses to get ideas, but don’t copy anyone. Be unique!
Just about anyone can make up a smoothie recipe – fruit, ice, fruit juice, and sometimes frozen yogurt or soft serve ice cream. Try experimenting to come up with unique combinations and adding other ingredients. Again, standing apart from the other smoothie shops is what it’s all about.
How to Market a Smoothie Business
Once you’ve come up with a menu based on your smoothie experimentation, the next step in learning how to start a smoothie business is to learn about marketing your creations. On opening day, throw a huge grand opening celebration. Give away samples of your smoothies, get a live radio remote, and put coupons in the local newspaper. The key is to get people to come into your shop once, wow them with your product and service, and then give them reasons (like coupons) to come back again and again.
For anyone who wants to dive into entrepreneurship and all it has to offer, learning how to start a smoothie business is definitely a potential. As your business grows, your options are wide open – from opening multiple locations to franchising your concept. Just stay focused and work hard, and you can find success in a smoothie business.