If you are creative and like to sell, you may want to consider learning how to start a mug business. This business is part of both the novelty and promotions industries, and you’ll have the choice to sell directly to consumers, to businesses, or both.
When you start a mug business, you will be customizing mugs for sale individually to customers or in bulk to businesses and other organizations.
What You’ll Need to Succeed
Learning how to start a mug business has a lot of advantages, one of the biggest of which is that you can start from home. If you want to open a shop or kiosk in a mall, that will work well too, but it costs much more.
In your home office, make sure you have a reliable computer with a broadband internet connection. You will likely order your mugs for resale, as well as shipping and other supplies online, so being able to do so quickly is important.
If you plan to mail mugs to clients, you will need shipping supplies, like boxes, labels, tape, and cushioning material for inside the boxes so your mugs don’t break.
Some people open up full stores after learning how to start a mug business, and if this is the case for you, you’ll also need racks and display shelves for your mugs and anything else you plan to sell in your store.
To find suppliers of custom imprinted mugs, do an online search. There are a lot of options, so shop around and get the best price and quality you can find. Many imprinters will send samples so you can see the quality of their work before ordering mugs from them.
How to Market Your Mug Business
With the explosion of the coffee industry around the world, now is a great time to learn how to start a mug business. Just about everyone has a favorite mug, and many have one at home and another at the office. Mugs also make great giveaways for companies, as they are inexpensive but have a high perceived value.
Your marketing will obviously depend on your target market. If you plan to sell to businesses, your best bet is to go and call on large employers in your area. These companies not only purchase mugs for their employees but often times for their customers as well.
It will also be important to set up a good website where business customers and individual consumers can find you and see what you have to offer. When it comes time to expand, the sky’s the limit. Just about anything can be imprinted these days, and offering a variety of imprinted merchandise will help to grow your business. Ultimately, you are likely to be very glad you learned how to start a mug business!