In order to launch a successful disc jockey business, it will require not only a passion for music, but also a way with words and the motivation and dedication to excel. It will also require a good business plan that will cover every aspect of the business.
The disc jockey business is a very competitive business, so it’s imperative that you figure out what your niche market will be. The niche could include a wide assortment of themes that can include things like specialized lighting, special songs, specific music genres, or different venues.
As with all businesses, your disc jockey business will require a name that is appropriate. Make sure that the name is catchy and is also in some way related to music. Once you’ve picked out a name that you are happy with, get it registered and acquire all of the proper licensing.
Make sure that when you are looking for equipment that you go with the very highest quality that is within your budget. It will be costly, but will also end up paying for itself in the long-run. Not only is the higher quality equipment better for what you need it to do, but it also conveys a much more professional image than having cheap equipment will.
You will need to have the funds available to start your business up as well as funds for the equipment and advertising. You will most definitely want to purchase business cards, fliers, and other business supplies that you will need.
Contacting an insurance agent to look into obtaining liability insurance is a must. Also, meet with an experienced contract lawyer who will help you with the drawing up of contracts that will be used with your clients.
Making it a Success
Running a disc jockey business will require that you build a following of people. One great place to start is by becoming a member of online forums for disc jockeys and also for general lovers of music. Although these types of forums often include members from around the globe, you might be able to get some tips or leads in your local area. Make sure that you’re an active member of the local music scene. Get acquainted with the local musicians, clubs, and the people who visit these places.
When you’re first starting out, you never want to turn a job down. By playing at area gatherings and such, you will not only gain experience, but exposure as well. Offer your services to local charities. They often throw fundraisers which require services that you happen to offer. Use any and every available venue that you can think of in order to get out there and really showcase your talents.
Although you’ll have the best equipment, no amount of good equipment can make up for a weak performance. Every single show that you put on needs to combine excellent sound with creativity. As the word of your high quality work spreads, you’ll find that customers will begin to come to you.
Once you’ve been at it for a while and more opportunities present themselves, you might find that hiring some employees will really help to ease your work load. If you want to find new and different venues, consult with wedding and event planners about the services that you offer.
Owning your own disc jockey business can be a very fun and exciting venture!